How to Make Faster Decisions
(Without Regretting Them Later)
How to Make Faster Decisions
Hey Reader
Let’s talk about something that’s absolutely critical, but many don’t focus on improving… Becoming a More Decisive Founder
Here’s a brutal truth: most founders don’t fail because they made a bad decision. They fail because they never made a decision at all.
Indecision is a business killer. It quietly erodes momentum, stalls growth, and keeps you trapped in the safety of “what if.” While you’re stuck comparing CRMs, weighing up options, asking 15 people for advice… you’re bleeding time, energy, and opportunity.
The top 1% of founders don’t wait for perfect clarity. They make moves with 70% certainty, then adapt fast. That’s how you stay ahead. That’s how you scale.
Let’s dig into why you’re hesitating and how to fix it before it chokes your business.
The Psychology of Why You’re Stuck
1. You’re Trying to Avoid Regret, Not Make Progress
Most indecision is driven by one thing: fear of regret. You want to avoid that future scenario where you look back and think, “I should’ve picked the other option.” So what do you do? You delay. You overthink. You try to gather all the info before pulling the trigger.
The irony? That behaviour almost guarantees regret. Because delay equals missed chances.
✅ Make Note: When we delay decisions in the hope of avoiding regret, we increase the odds of long-term dissatisfaction. Regret is more about inaction than making the wrong choice.
2. You’re Addicted to Certainty
You want 100% proof before you move.
But in business, that’s a fantasy.
By the time you’re certain, the window has usually closed.
✅ Use the 70% Rule: Make decisions when you’ve got about 70% of the info you wish you had. More than that, and you’re too slow. Less than that, and you’re gambling. It’s about informed speed, not reckless urgency.
3. You’re Drowning in Options
Too many tools. Too many offers. Too much advice. It’s not clarity you’re lacking… it’s focus.
Psychologist Barry Schwartz calls this the “Paradox of Choice.” The more options we have, the more anxious, paralysed, and ultimately dissatisfied we become.
✅ Rule of 3: Narrow down every decision to 3 options. Pick the strongest, most realistic path forward and commit. If it’s wrong, pivot. But stop wasting your life comparing 17 landing page builders.
The Real Cost of Indecision
Most founders underestimate the hidden tax of indecision:
- Team momentum stalls. People wait on you. Projects freeze. Morale drops.
- Opportunities disappear. That client you wanted? They moved on.
- Burnout creeps in. Because indecision is exhausting. You burn energy thinking about choices instead of executing them.
🧠 Reminder: Not choosing is a choice. And it’s usually the wrong one.
How to Make Faster, Smarter Decisions (Even When You’re Not 100% Sure)
1. Make Reversibility Your Filter
Ask yourself: Is this decision permanent?
If it’s reversible, just make it. If you can change direction without burning the business down, move forward. Don’t treat every choice like a marriage.
If it’s irreversible, slow down, but set a deadline. Never let “important” become “endless.”
2. Timebox Your Decisions
Every decision gets a deadline. Small ones get minutes. Medium ones get hours. Big ones get days. But none get weeks.
Why? Because time limits force clarity. And most of the time, your gut already knows. You just need permission to trust it.
⏰ Example:
- Choosing a new email tool? 1 hour.
- Hiring a new copywriter? 1 day.
- Changing your business model? 3 days max.
3. Decide Once, Execute 10 Times
Once the decision’s made, lock it in. Most people “decide” then keep revisiting it every time they feel uncertain. That’s not decision-making. That’s mental sabotage.
You need to trust yourself. You didn’t flip a coin. You gathered, weighed, chose. Now get on with the work. Results come from commitment, not constant questioning.
4. Create a Framework for Repeating Decisions
Build decision systems for recurring choices. For example:
- If task A doesn’t generate revenue or learning → delegate or delete.
- If tool A costs less than £100/month and saves 2+ hours → buy it.
- If person A doesn’t match your values → don’t hire, no matter how skilled.
Systemising removes friction. It turns “Should I?” into “Does it fit my rule?”
5. Practice “First Principles” Thinking
Instead of comparing options endlessly, zoom out. Ask:
- What problem am I actually trying to solve?
- What does success look like?
- What do I already know to be true?
Strip decisions back to their fundamentals. Most complexity is self-inflicted.
How the Top 1% Think Differently
Here’s how decisive founders operate:
They don’t pretend every decision is easy. But they act anyway. Because action is how you win.
Final Thought: Action Creates Clarity
If you take one thing away, let it be this:
Clarity doesn’t come before action. It comes because of it.
The longer you wait, the more power you give to fear. The faster you decide, the more momentum you build. And momentum compounds.
So make the call. Trust your instinct. Back yourself. The business you want won’t be built by a more informed you. It’ll be built by a more decisive you.
Stay sharp, stay curious, and keep testing. And remember… you’re closer than you think.
Leeroy Founder, Investor, Coach
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